{
  "slug": "technographics",
  "name": "Technographics Benchmark",
  "description": "Head-to-head leaderboard comparing technographics providers on a shared company cohort. Providers return tools per company, bucketed into 8 canonical departments (engineering, data, sales, marketing, finance, hr, support, ops). Headline metric is category coverage. Secondary metrics: breadth (tool pairs), cross-provider consensus, uniqueness, cost per tool, latency. No internal ground truth.",
  "page_url": "https://benchmarks.openfunnel.dev/leaderboards/technographics",
  "last_updated": "2026-06-07T20:00:00.000Z",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "metrics": [
    {
      "key": "category_coverage_pct",
      "label": "Category coverage",
      "unit": "percent",
      "direction": "higher_is_better",
      "definition": "HEADLINE ranking metric. Of 8 canonical departments (engineering, data, sales, marketing, finance, hr, support, ops), the % the provider returned at least one tool for across the cohort."
    },
    {
      "key": "distinct_company_tool_pairs",
      "label": "Tool pairs",
      "unit": "count",
      "direction": "higher_is_better",
      "definition": "Distinct (company, category, tool) tuples surfaced. Breadth of provider output across the cohort."
    },
    {
      "key": "consensus_agreement_pct",
      "label": "Consensus agreement",
      "unit": "percent",
      "direction": "higher_is_better",
      "definition": "% of this provider's tuples also reported by at least one other provider in the same dataset. Cross-provider corroboration."
    },
    {
      "key": "uniqueness_pct",
      "label": "Uniqueness",
      "unit": "percent",
      "direction": "neutral",
      "definition": "% of this provider's tuples that no other provider returned. Could be unique coverage OR unique noise; read alongside consensus."
    },
    {
      "key": "cost_per_tool_usd",
      "label": "Cost per tool",
      "unit": "usd",
      "direction": "lower_is_better",
      "definition": "Total estimated request cost divided by distinct (company, tool) tuples surfaced. Null when public pricing is unavailable."
    },
    {
      "key": "avg_latency_ms",
      "label": "Latency",
      "unit": "milliseconds",
      "direction": "lower_is_better",
      "definition": "Mean per-snapshot request latency in milliseconds."
    }
  ],
  "categories": [
    "engineering",
    "data",
    "sales",
    "marketing",
    "finance",
    "hr",
    "support",
    "ops"
  ],
  "active_dataset": "technography-2026-q2",
  "results": [
    {
      "rank": 1,
      "provider": "OpenFunnel",
      "provider_slug": "openfunnel",
      "companies_observed": 534064,
      "total_companies": 0,
      "categories_covered": 8,
      "canonical_categories": 8,
      "category_coverage_pct": 100,
      "distinct_tools": 40,
      "distinct_company_tool_pairs": 534064,
      "total_observations": 534064,
      "avg_tools_per_company": null,
      "consensus_agreement_pct": null,
      "uniqueness_pct": null,
      "total_cost_usd": 0,
      "cost_per_company_usd": null,
      "cost_per_tool_usd": null,
      "avg_latency_ms": null,
      "category_breakdown": {
        "engineering": {
          "distinct_tools": 0,
          "companies": 0
        },
        "data": {
          "distinct_tools": 0,
          "companies": 0
        },
        "sales": {
          "distinct_tools": 0,
          "companies": 0
        },
        "marketing": {
          "distinct_tools": 0,
          "companies": 0
        },
        "finance": {
          "distinct_tools": 0,
          "companies": 0
        },
        "hr": {
          "distinct_tools": 0,
          "companies": 0
        },
        "support": {
          "distinct_tools": 0,
          "companies": 0
        },
        "ops": {
          "distinct_tools": 0,
          "companies": 0
        }
      }
    },
    {
      "rank": 2,
      "provider": "BuiltWith",
      "provider_slug": "builtwith",
      "companies_observed": 4109081,
      "total_companies": 0,
      "categories_covered": 8,
      "canonical_categories": 8,
      "category_coverage_pct": 100,
      "distinct_tools": 24,
      "distinct_company_tool_pairs": 4109081,
      "total_observations": 4109081,
      "avg_tools_per_company": null,
      "consensus_agreement_pct": null,
      "uniqueness_pct": null,
      "total_cost_usd": 0,
      "cost_per_company_usd": null,
      "cost_per_tool_usd": null,
      "avg_latency_ms": null,
      "category_breakdown": {
        "engineering": {
          "distinct_tools": 0,
          "companies": 0
        },
        "data": {
          "distinct_tools": 0,
          "companies": 0
        },
        "sales": {
          "distinct_tools": 0,
          "companies": 0
        },
        "marketing": {
          "distinct_tools": 0,
          "companies": 0
        },
        "finance": {
          "distinct_tools": 0,
          "companies": 0
        },
        "hr": {
          "distinct_tools": 0,
          "companies": 0
        },
        "support": {
          "distinct_tools": 0,
          "companies": 0
        },
        "ops": {
          "distinct_tools": 0,
          "companies": 0
        }
      }
    },
    {
      "rank": 3,
      "provider": "TheirStack",
      "provider_slug": "theirstack",
      "companies_observed": 461387,
      "total_companies": 0,
      "categories_covered": 8,
      "canonical_categories": 8,
      "category_coverage_pct": 100,
      "distinct_tools": 23,
      "distinct_company_tool_pairs": 461387,
      "total_observations": 461387,
      "avg_tools_per_company": null,
      "consensus_agreement_pct": null,
      "uniqueness_pct": null,
      "total_cost_usd": 0,
      "cost_per_company_usd": null,
      "cost_per_tool_usd": null,
      "avg_latency_ms": null,
      "category_breakdown": {
        "engineering": {
          "distinct_tools": 0,
          "companies": 0
        },
        "data": {
          "distinct_tools": 0,
          "companies": 0
        },
        "sales": {
          "distinct_tools": 0,
          "companies": 0
        },
        "marketing": {
          "distinct_tools": 0,
          "companies": 0
        },
        "finance": {
          "distinct_tools": 0,
          "companies": 0
        },
        "hr": {
          "distinct_tools": 0,
          "companies": 0
        },
        "support": {
          "distinct_tools": 0,
          "companies": 0
        },
        "ops": {
          "distinct_tools": 0,
          "companies": 0
        }
      }
    },
    {
      "rank": 4,
      "provider": "Sumble",
      "provider_slug": "sumble",
      "companies_observed": 763563,
      "total_companies": 0,
      "categories_covered": 8,
      "canonical_categories": 8,
      "category_coverage_pct": 100,
      "distinct_tools": 40,
      "distinct_company_tool_pairs": 763563,
      "total_observations": 763563,
      "avg_tools_per_company": null,
      "consensus_agreement_pct": null,
      "uniqueness_pct": null,
      "total_cost_usd": 0,
      "cost_per_company_usd": null,
      "cost_per_tool_usd": null,
      "avg_latency_ms": null,
      "category_breakdown": {
        "engineering": {
          "distinct_tools": 0,
          "companies": 0
        },
        "data": {
          "distinct_tools": 0,
          "companies": 0
        },
        "sales": {
          "distinct_tools": 0,
          "companies": 0
        },
        "marketing": {
          "distinct_tools": 0,
          "companies": 0
        },
        "finance": {
          "distinct_tools": 0,
          "companies": 0
        },
        "hr": {
          "distinct_tools": 0,
          "companies": 0
        },
        "support": {
          "distinct_tools": 0,
          "companies": 0
        },
        "ops": {
          "distinct_tools": 0,
          "companies": 0
        }
      }
    },
    {
      "rank": 5,
      "provider": "PredictLeads",
      "provider_slug": "predictleads",
      "companies_observed": 2655190,
      "total_companies": 0,
      "categories_covered": 8,
      "canonical_categories": 8,
      "category_coverage_pct": 100,
      "distinct_tools": 38,
      "distinct_company_tool_pairs": 2655190,
      "total_observations": 2655190,
      "avg_tools_per_company": null,
      "consensus_agreement_pct": null,
      "uniqueness_pct": null,
      "total_cost_usd": 0,
      "cost_per_company_usd": null,
      "cost_per_tool_usd": null,
      "avg_latency_ms": null,
      "category_breakdown": {
        "engineering": {
          "distinct_tools": 0,
          "companies": 0
        },
        "data": {
          "distinct_tools": 0,
          "companies": 0
        },
        "sales": {
          "distinct_tools": 0,
          "companies": 0
        },
        "marketing": {
          "distinct_tools": 0,
          "companies": 0
        },
        "finance": {
          "distinct_tools": 0,
          "companies": 0
        },
        "hr": {
          "distinct_tools": 0,
          "companies": 0
        },
        "support": {
          "distinct_tools": 0,
          "companies": 0
        },
        "ops": {
          "distinct_tools": 0,
          "companies": 0
        }
      }
    },
    {
      "rank": 6,
      "provider": "ZoomInfo",
      "provider_slug": "zoominfo",
      "companies_observed": 0,
      "total_companies": 0,
      "categories_covered": 0,
      "canonical_categories": 8,
      "category_coverage_pct": 0,
      "distinct_tools": 0,
      "distinct_company_tool_pairs": 0,
      "total_observations": 0,
      "avg_tools_per_company": null,
      "consensus_agreement_pct": null,
      "uniqueness_pct": null,
      "total_cost_usd": 0,
      "cost_per_company_usd": null,
      "cost_per_tool_usd": null,
      "avg_latency_ms": null,
      "category_breakdown": {
        "engineering": {
          "distinct_tools": 0,
          "companies": 0
        },
        "data": {
          "distinct_tools": 0,
          "companies": 0
        },
        "sales": {
          "distinct_tools": 0,
          "companies": 0
        },
        "marketing": {
          "distinct_tools": 0,
          "companies": 0
        },
        "finance": {
          "distinct_tools": 0,
          "companies": 0
        },
        "hr": {
          "distinct_tools": 0,
          "companies": 0
        },
        "support": {
          "distinct_tools": 0,
          "companies": 0
        },
        "ops": {
          "distinct_tools": 0,
          "companies": 0
        }
      }
    },
    {
      "rank": 7,
      "provider": "Apollo",
      "provider_slug": "apollo",
      "companies_observed": 0,
      "total_companies": 0,
      "categories_covered": 0,
      "canonical_categories": 8,
      "category_coverage_pct": 0,
      "distinct_tools": 0,
      "distinct_company_tool_pairs": 0,
      "total_observations": 0,
      "avg_tools_per_company": null,
      "consensus_agreement_pct": null,
      "uniqueness_pct": null,
      "total_cost_usd": 0,
      "cost_per_company_usd": null,
      "cost_per_tool_usd": null,
      "avg_latency_ms": null,
      "category_breakdown": {
        "engineering": {
          "distinct_tools": 0,
          "companies": 0
        },
        "data": {
          "distinct_tools": 0,
          "companies": 0
        },
        "sales": {
          "distinct_tools": 0,
          "companies": 0
        },
        "marketing": {
          "distinct_tools": 0,
          "companies": 0
        },
        "finance": {
          "distinct_tools": 0,
          "companies": 0
        },
        "hr": {
          "distinct_tools": 0,
          "companies": 0
        },
        "support": {
          "distinct_tools": 0,
          "companies": 0
        },
        "ops": {
          "distinct_tools": 0,
          "companies": 0
        }
      }
    },
    {
      "rank": 8,
      "provider": "Clay",
      "provider_slug": "clay",
      "companies_observed": 0,
      "total_companies": 0,
      "categories_covered": 0,
      "canonical_categories": 8,
      "category_coverage_pct": 0,
      "distinct_tools": 0,
      "distinct_company_tool_pairs": 0,
      "total_observations": 0,
      "avg_tools_per_company": null,
      "consensus_agreement_pct": null,
      "uniqueness_pct": null,
      "total_cost_usd": 0,
      "cost_per_company_usd": null,
      "cost_per_tool_usd": null,
      "avg_latency_ms": null,
      "category_breakdown": {
        "engineering": {
          "distinct_tools": 0,
          "companies": 0
        },
        "data": {
          "distinct_tools": 0,
          "companies": 0
        },
        "sales": {
          "distinct_tools": 0,
          "companies": 0
        },
        "marketing": {
          "distinct_tools": 0,
          "companies": 0
        },
        "finance": {
          "distinct_tools": 0,
          "companies": 0
        },
        "hr": {
          "distinct_tools": 0,
          "companies": 0
        },
        "support": {
          "distinct_tools": 0,
          "companies": 0
        },
        "ops": {
          "distinct_tools": 0,
          "companies": 0
        }
      }
    },
    {
      "rank": 9,
      "provider": "Crustdata",
      "provider_slug": "crustdata",
      "companies_observed": 0,
      "total_companies": 0,
      "categories_covered": 0,
      "canonical_categories": 8,
      "category_coverage_pct": 0,
      "distinct_tools": 0,
      "distinct_company_tool_pairs": 0,
      "total_observations": 0,
      "avg_tools_per_company": null,
      "consensus_agreement_pct": null,
      "uniqueness_pct": null,
      "total_cost_usd": 0,
      "cost_per_company_usd": null,
      "cost_per_tool_usd": null,
      "avg_latency_ms": null,
      "category_breakdown": {
        "engineering": {
          "distinct_tools": 0,
          "companies": 0
        },
        "data": {
          "distinct_tools": 0,
          "companies": 0
        },
        "sales": {
          "distinct_tools": 0,
          "companies": 0
        },
        "marketing": {
          "distinct_tools": 0,
          "companies": 0
        },
        "finance": {
          "distinct_tools": 0,
          "companies": 0
        },
        "hr": {
          "distinct_tools": 0,
          "companies": 0
        },
        "support": {
          "distinct_tools": 0,
          "companies": 0
        },
        "ops": {
          "distinct_tools": 0,
          "companies": 0
        }
      }
    }
  ],
  "methodology_url": "https://benchmarks.openfunnel.dev/leaderboards/technographics#methodology"
}